The history of a successful company always begins with the bold ideas of creative individuals. This is how the history of JF Georgia began. JF Georgia was founded in 2015. The first brand it represented was Jungle Fever – the professional line of Italian hair care products. Later, the company became a representative of the following international brands: Philip Martins, Eckoz, Luxury, Tocco Magico, Lara Shine, Gentlemen Kosimetik, Viba, Kiepe, She, Naben, Labor, More For You, Strutmenti Della Belleza, NFF, Ventuno 21, Croc, Gama, J-sense.
The company owns two directions: retail sales line and distribution services; furthermore, it owns the brand representing beauty salons and a training academy.
At this stage, retail services are available in the following facilities: Tbilisi Mall – Aghmashenebeli Avenue 16 km; City Mall – 1 Kavtaradze street; JF Beauty Studio – 14b Nutsubidze street; online channels and partner salons.
In terms of distribution, the Company serves up to 6 000 facilities throughout Georgia in the following regions: Tbilisi, Kakheti, Kutaisi, Samegrelo, Adjara, Shida Kartli, Kvemo Kartli, Guria.
Company conducts weekly seminars using those products, that are united under the company, in order to provide stylists with both theoretical information as well as practical experience.
Each year, JF Georgia hosts Italian Ambassadors and organizes a grand seminar, where guests are introduced to the trends for the following year. Furthermore, company ensures attendance of stylists working in Georgia at international seminar in Italy.
Company is actively involved in various activities. Within the recent years, it maintains partnerships with all the megaprojects throughout the country. Herewith, it should be highlighted, that the Company is the official representative of Mercedes Benz Fashion Week in the field of hair care. It is obvious that we do not avoid social responsibility either; within the year, stylists under the Company visit the nursing home and take care of their mood and appearance. Furthermore, Company provides the above-mentioned facilities with the hair care products. As for the international arena, in 2017, within the frames of the biggest event organized in Milan, where 130 distributor countries were represented throughout the world, Georgia and in particular, JG Georgia were nominated the number one distributor country by the NG Group.